-How did Yahoo lose Google?
Google vs yahoo story. : Yahoo used to be on a large scale but Google conquered the search market. This is the story of Yahoo and Google from 1997 to 2020.
In 1998, Fortune magazine announced that they had 'War the Search Wars'. Yahoo was eventually sold to Verizon for $ 4.8 billion in 2016, which was about a tenth of what Microsoft had offered 8 years earlier and was certainly a long fall from a $ 125 billion valuation. Some say that Yahoo has failed, but Yahoo is far from dead and they are still around in the coming decades, they will not be as big as Google yet.
I am sure a lot of people would never have seen the yahoo homepage. Now it can be hard to believe that there was a time when Yahoo was the king of the web. In 1998, Fortune magazine announced that they were in the search wars and clearly did not win, but what changed?
How it happened and how it ended and they lost almost all of their market to Google. Let's go back to 1997, there are about 70 million people using the Internet, which is smaller than the 5 billion we had in 2020. Going to Yahoo every 25 months between 2525, which is More than Netscape or AOL who were also very big players at the time. Yahoo has been paid $ 2.8 billion and has made its two young founders, Jerry Yang, and David Filo, very wealthy. Things are going very well for them. At the time of starting work as research work for two Ph.D. students, Larry Page and Sergey Brinway, at the University of Stamford. A year ago they created a web crawler which is basically a tool that visits web pages and recognizes all hyperlinks, then it visits all the web pages that hyperlinks point to and those pages Recognize hyperlinks repeating over and over.
The crawler has the ability to collect vast numbers of data, the challenge comes from processing the data and actually transforming it into something that will be useful to people. Larry Page and Sergey Brin did injustice when they developed the PageRank algorithm. This will rank the importance of each page by the number of other pages it adds back. For example, if you search for the word Stanford, the algorithm will link the page back to most other pages that just happened to Stethford on the .edu homepage. While it seems primitive, it was actually working better than all other search engines available at the time. Page and Brinvor did not make any money from their project at the time and wanted them to work hard to earn some income for tech companies while they continued to study. In fact, he offered to license it to Yahoo for $ 1 million, but Yahoo was not interested. David Philo reached out to them and said that they try to launch a website themselves instead of trying to adopt that technology. He introduced them to some investors and Google was incorporated informally in September of 1998. By December of the same year they were dealing with over 10,000 searches, very soon the number reached hundreds of thousands and they knew that they were processing over one million daily searches.
Google was growing, incredibly, mostly through word-of-mouth. Users must return to that site every time they need to search for something because it works really well. Additionally, Google's clean and simple user interface design was a breath of fresh air for many users, who had become accustomed to cluttered and advertising-influenced pages of the 90s. Exactly a year after inclusion, Google was processing 3.5 million searches a day. At about the same time, Yahoo was also expanding, not through word of mouth, but bypassing other companies that had the products they wanted and differentiating them with the Yahoo name. 411 Rocket Mail email service became Yahoo Mail, Classic Games.com became Yahoo Games, eGroups became Yahoo Group and you get the idea. The most controversial acquisition was on May 19 of Geo Cities, a subject that deserves a video on its own. At this time, there was a significant difference between Google and Yahoo.
Google was a true search engine, meaning that it would search through massive amounts of web pages and be most relevant to users' queries. Yahoo was much more indirect of the pages that people hand-picked. When users search for something, Yahoo will return a list of web pages from this hand-picked web page. It sounds strange today, but in the early to mid-90s, users were drawn to browse a list of sites organized into topics and then left one that looked interesting. It works quite well with a relatively large number of sites, although to launch more and more websites, Yahoo Beganto struggles to keep up.
Yahoo saw that Google's method was conducive to improving the growing size of the 2008 web, with Yahoo and Google signing an agreement to make Google Yahoo's default search results provider. So if you searched for anything on Yahoo, you might have seen it at the top of the page. "Google-powered Yahoo" So for clarity, Google's market share bar at bot only includes a percentage of direct searches through Google. I excluded additional traffic from Yahoo. Google spent a lot of black money to invest directly in its own products. During the year 2000, he added 13 new languages, expanding his reach outside the United States. They released a browser toolbar, allowing users to search without visiting the Google home page, and also released an online advertising platform called Google AdWords that is going strong today.
By 2001, the dot-com bubble had burst and the Onof investor investment that tech companies had enjoyed in the late 90s had withered away. Many of the early-stage tech companies were not yet bankrupt. Yahoo and Google were among the few survivors, although it was clear that the tech market had changed significantly. Around this time, Google started investing in new products and was better able to improve its search algorithm. In July 2001, they released Google Image Search, and in September of 2002, they launched Google News at the same time as they realized they were falling behind to buy Google for $ 3 billion. Google declined the offer and had an encounter with 5 billion which was almost the entire value of Yahoo Atta Point. This protest was too much for them and they could not agitate. From there, Google continued to gain a rapid market share and in early 2003, Google officially shared Yahoo in the search market. At the time, they were handling about 200 million searches every day. During the rest of 2003, they were releasing a major update almost every month. In February 2007, Yahoo officially stopped using Google as its default search results provider in favor of its new Yahoo search technology that they developed by combining an array of technology from recent acquisitions. Shortly thereafter, Yahoo began a secluded controversial payment inclusion program, where companies could pay their websites included in Yahoo search results. The program earned Yahoo a lot of money, although users were disappointed that the paid list was uncompetitive with non-paid results. Google on the other hand avoids being paid for explicit visibility on sponsored versus organic results. In 2005, Yahoo launched a beta version of a new search tool called Yahoo Instant Search Time, Yahoo was definitely ahead of the curve, in fact, Google's instant search tool was not released until 2010. According to several accounts, Yahoo Instant Searchwork was really well. It was slow and users found it easy to use. The problem was that the Yahoo search service would require a single search query, about 1 for each letter that the user typed.
This will greatly increase the number of requests to handle Yahoo servers. And at that time, they did not have that kind of basic structure. Additionally, Yahoo's management did not risk releasing such a major change to its major search products, so instead, they released Yahoo Instant Search on a small, low-capacity search engine called All the Web, which they Years ago. In2006, Google acquired YouTube and in 2007, they launched Universal Search, with search results from news, videos, images, and books being searched. Although it now seems quite natural, at that time this concept was considered a considerable change in their use. During 2007 and 2008, Yahoo made several changes, while continuing to make some leadership changes. At some time in February of 2008, Microsoft made an offer to buy Yahoo for $ 44.6 billion, an offer that Yahoo turned down. Rather than a buyer, Yahoo and Microsoft agreed in December 2009 to form a search alliance. A few months later, Yahoo agreed to use Bing's search-science to power its search results. So for the second time, Yahoo switched its entire search engine from one competitor to one. Google continuously controlled its trend of improving its algorithm and tendency to use overall. Apart from desktop users they were now also adapting to fast-growing mobile users as the smartphone era was well and truly underway. Google was taking advantage of its huge size to encourage businessmen that would be better for people in general and not just their people. For example, in December of 2010, they updated their search algorithm to websites of businesses that we're receiving lots of negative reviews from their customers. In 2011 and 2012 they began seriously cracking on websites, with very low-quality content that was unauthorizedly generated or simply copied from other websites. And despite the revenue source coming from online advertisements, they also started punishing with higher ad-to-content ratios. The rationale was that the best possible experience had to come before advertising. In the second half of 2010sdecades Google maintains its huge market share and unfortunately Yahoo, despite many senior management changes and countless acquisitions, has never regained its share in the search engine market. If Erasmus, like Yahoo, lacks a coherent direction, as he did.
In 1994 and 2016, he switched CEOs six times and changed his mission state at least 24 times. On the other hand, Google has not made many leadership changes and their mission statements have remained unchanged since their early days. Yahoo was eventually sold to Verizon in 2016 for $ 4.4 billion, a tenth of what Microsoft had reported for exactly a tenth of a year earlier today, and certainly a long fall from a $ 125 billion valuation. While many consider Yahoo to be a failure, many of their rituals are still going strong today. For example, Yahoo Mail still has over 200 million active users, Yahoo Finance is actually the most popular financier in the world with over 70 million monthly active users and while they hold a single-digit percentage of the Mayonelli search market. Which is a small part, which is hundreds of hundreds of millions of searches per day? Yahoo is far from dead and they will still be around in the coming decades, they just won't be as big as Google.
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